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The lottery of life gives you a chance to see how your life might have looked if you had been born in another country.

Radda Barnen (Save the Children): The Lottery of Life, Darfur vs Sweden

Two billboards placed next to each other.
thelotteryoflife.co.uk
Advertising Agency: Lowe, Brindfors, Sweden
Creative Directors: Villard, Bartholf
Copywriter: Stefan Pagreus
Art Directors: Pelle Lundquist, Emmeli Asterdahl
Photography: Stockfoto
Typographer: Ola Lanteli
Learn how to do great ads like this on Creative Pro.
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