PICSTARS
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For retail merchants, shopping is the fine art of marketing. Though there are many elements that determine how and what consumers purchase. Yet, a great deal is decided by visual cues, the potent and most persuasive being color.

contact visual

Every time marketing new products it is crucial to think that consumers place visual appearance and color above other factors such as sound, smell and texture. To learn more about color psychology and how it influences purchases.

The conception of "eye contact with every client" is one I ’m going to think about and encourage my team to think about every time they talk to customers. I encourage you to do the same:

1. Reaction time: When you maintain you customers on hold for more than a minute, are you giving eye contact? Review your on-hold messaging and see. How long does it take you to respond to emails? If it’s going to take awhile, then do you at least respond saying it might take longer than usual?

customer service

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2 . Follow up: If you make a promise to your customer or prospect that you are going to respond later that day, but don’t, then you’ve lost eye contact. When you can’t respond right away, do you at least contact her to let her know you haven’t forgotten about her?

3. Your employees: Do you call up your employees by name, ask them how they ’re doing, and look them in the eye when doing so?
If you really give care about them, so make some eye contact.


color and purchases