Learn how to implement a perfect Image SEO

One aspect of effective optimization is to keep your eyes open for all the various avenues for referral traffic which can convert to a sale on your site. Depending upon the products or services you offer, it may be very valuable to consider the possibilities of optimizing for the Image Search utilities offered by the various search engines.

Even if your site isn’t a product or services website, if you’re looking to increase organic referral traffic, optimizing for image search could work well for you.

ALT Tag

1. This is the principal thing that you must think while doing the image optimization.
2. Have a habit to add the ALT tag for all the images you upload in your Blog site because the spider recognizes this ALT Tag as the name.
3. This ALT tag is displayed as the name of the image in the search results. You must always give the Keyword as your ALT tag i.e. the keyword for which you want the images to get ranked.

File Name

1. This also plays a major role in the image Search engine rank position so have an eye on it. Do not give some junk names for the images that you use.
2. Always have the habit to use the keyword as the file name i.e. again the targeted keyword must be utilized here.

Caption of the Image

1. I would say this will help but not to the core. This will be displayed as a descrip tive text below your images so again use your keyword.
2. Please avoid using your keywords at any other places other than this as it will make the whole process artificial.

Title of the Image

1. This is shown as a help text when the users hovers the text over the image i.e. like a simple descrip tion. This has nothing to do with the SEO so you can name it as you want.
2. Please do not use the keywords here instead give some informative thing to your readers.

Use keywords around the images

1. You must use the targeted keywords around the image in your post or you can place add the image on the place where your targeted keywords are used more.
2. Please have in mind that more number of keywords will definitely make readers annoy so add it naturally.

Do not make images clickable

I have seen in many places where I can click the images to maximize it. This is a good thing in terms of reader perspective but spiders hate this. So please avoid doing it.

Optimize the Image

There are loads of free online image optimizers which can be used to optimize the images before adding in the posts. This can really help in the SEO.

Image Size

Do not add images of size 1024 * 1024 as that is not good for search engine optimization. It is always advised to limit images below 500 * 500 as that is good for search engines.