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Fecha: 23 de septiembre del 2013
Rather than toeing the company line and portraying Glass as a friendly device that will improve your life, Vogue places Glass on emotionless models, set against the brutal architecture of Robert Bruno’s Steel House.
In one unnerving image, a Glass-less model lays unconscious on the floor while a pair of cyborg-like models watch on through their headsets. Not exactly in line with Google’s desire for Glass to blend invisibly into our present-day lives.
This isn’t the first intersection of Glass and fashion we’ve seen. Project Runway judge and Creative Director of Marie Claire Nina Garcia recently announced that she will be streaming shows at New York Fashion Week via Google Glass, making footage available across a host of platforms: Vine, Twitter, Facebook, Instagram and marieclaire.com.
Over the past few years, runway shows have increasingly become available online through streaming video and the live-tweets from fashion journalists, but Garcia’s NYFW coverage will mark a fashion and Glass first.
Vogue likes Glass for the wrong reasons: Because it’s expensive and it looks silly, because it makes a brash, unmistakable fulcrum in a photo essay. So in featuring Glass, Vogue has actually given Google the kiss of death, certifying that Glass (v1) will always be a loved or hated fashion statement for an elite few, an elite few who probably like Star Trek.
In one unnerving image, a Glass-less model lays unconscious on the floor while a pair of cyborg-like models watch on through their headsets. Not exactly in line with Google’s desire for Glass to blend invisibly into our present-day lives.
This isn’t the first intersection of Glass and fashion we’ve seen. Project Runway judge and Creative Director of Marie Claire Nina Garcia recently announced that she will be streaming shows at New York Fashion Week via Google Glass, making footage available across a host of platforms: Vine, Twitter, Facebook, Instagram and marieclaire.com.
Over the past few years, runway shows have increasingly become available online through streaming video and the live-tweets from fashion journalists, but Garcia’s NYFW coverage will mark a fashion and Glass first.
Vogue likes Glass for the wrong reasons: Because it’s expensive and it looks silly, because it makes a brash, unmistakable fulcrum in a photo essay. So in featuring Glass, Vogue has actually given Google the kiss of death, certifying that Glass (v1) will always be a loved or hated fashion statement for an elite few, an elite few who probably like Star Trek.
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